Welcome to my leg of the Tweet Cute blog tour! If you haven’t already, be sure to pick up a copy here. I hope you enjoy this book as much as I did!
A review copy of this book was provided by St Martin’s Press in exchange for an honest review.
This book is like going to your favorite ice cream shop and getting unlimited toppings – it’s very sweet. Tweet Cute is a fun hybrid of You’ve Got Mail and Cinderella that hits the sweet spot of will-they-won’t-they story tropes. It’s got everything going for it – organic, sparky romance, an interesting plot, and a great set of driven characters. There is one thing you should be prepared for when you read this book: intense cravings for a warm grilled cheese.
Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
This book was unpredictable – I thought I had the entire plot figured out: the two main characters would hide behind their anonymous twitter identities until the very end of the book when they would be revealed – but that’s not what happened. Instead, the book took the story in a more interesting direction and was all the more refreshing for it. One of my few complaints about this novel is the pacing – it started out at a good speed, but in the middle it lost the thread and slowed down. It felt a bit repetitive and like the middle section could have been trimmed down significantly without losing any plot integrity.
I can honestly say I’ve never read a book that had a meet cute via two corporate Twitter accounts that are having an online feud. That being said, I was pretty concerned about how that would translate to a book – even in real life a lot corporate twitter accounts try to emulate the Wendy’s Twitter account sass and tone. Luckily, Emma Lord really crushed the overall tone, language, and memes that the two accounts used. It was easy to believe that these two Twitter accounts could exist in real life and go as viral as the Wendy’s Twitter account did.
Pepper is a character that successfully add depth to the perfect student trope. She’s not just a perfect student (who is top of her class, captain of the swim team, and runs a baking blog) – she’s realistic and has flaws, and was actively cracking under the pressure of her mother’s expectations. Jack, on the other hand, was struggling to escape his twin’s shadow and was also struggling to manage his parent’s assumptions that he will continue to manager their family deli after he graduates. Their chemistry was great from the beginning, but it took an interesting journey as their digital rivalry grew to controllable heights. The dynamic that this online fight between the Twitter accounts they each managed for their family’s companies was really fascinating and unique. It started off as a legitimate rivalry, but end up becoming an emotional burden to upkeep on both of them. Also, the inclusion of the anonymous messaging app really helped to further spice up their friendship and relationship.
While it has it’s flaws, Tweet Cute is one of those YA books that once you’re done reading it you’ll immediately Google if Netflix is making an adaptation of it (not yet that I’ve found). Personally, I can’t wait to read whatever Emma Lord writes next – I’m sure it will be as cute and charming as this book. Give this book a read if you love cute books or are looking for a YA contemporary with an original core idea. 4/5